Desert of Arabia Roots. Peregrina’s resilience.
Potent Actives from Ancient Traditions.
Local Community Empowerment
The Peregrina Tree, an extraordinary survivor of harsh, arid landscapes, has developed a unique chemical signature and powerful drought-adaptive strategies.
AlUla Peregrina work closely with local communities to unveils the transformative power of its seeds that hold the secrets to protecting skin cell DNA, offering a revolutionary approach to reversing damage and delaying the signs of aging.
Through the Years
National Vision
Saudi Arabia embarked on an ambitious journey under the leadership of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, and His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister launching vision 2030.
This national roadmap set the foundation for sustainable growth, innovation, and the revival of cultural and natural heritage.
Our Mission
To establish the AlUla Peregrina supply chain as the pioneer premium source of natural ingredients from Desert of Arabia, serving local and global cosmetics markets and beyond with a signature blend of heritage, innovation, and community empowerment.
Our Values
Authenticity
Reflecting the region's heritage, with transparency and integrity
Innovation
Blending tradition with modern, sustainable solutions.
Excellence
Unparalled quality and exceptional performance
Community Inclusivity
A commitment to empowering local communities is at our core.
Our Vision
Our vision is to become the definitive global source for sustainable, high-value active ingredients from the Desert of Arabia. We are dedicated to nurturing Moringa Peregrina as a key driver of long-term socio-economic development for AlUla, ensuring its benefits are shared for generations.
Board Members & Executive Management
Eng. Abobakar Alanazi
Chairman of Board
Mr. Nicolas Levron
COO & Board Member
Mr. Naif Alharbi
Board Member
Our Partners
Our Distributors
