it’s the foundation of a legacy. A day that shaped a nation, rooted in strength, vision, and unity. From 1727 to today, the spirit of Saudi Arabia continues to rise.
its people, traditions, and ambitions. A journey of connection, growth, and discovery captured in every moment. #AlUlaPeregrina
With responsible harvesting and eco-friendly practices, we protect AlUla’s natural beauty, support local communities, and ensure a greener future.
